DJI Global

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Frank Wang founded DJI Innovations Science and Technology Co. in 2006. Following the boom of startup companies in China, DJI jumped right in the consumer drone market. Wang made it possible for anyone to purchase a drone off the shelf, and fly it with no prior skills or knowledge about RC aircraft with the Phantom 1. Being one of the first companies to incorporate GPS positioning technology into drones, the Phantom was remarkably easy to fly, and that made it popular among consumers. Jump to 2016, DJI makes a wide variety of drones as well as flight controller CPU units intended for custom platforms and heavy payloads. DJI is currently valued at $8 Billion by investors and has a yearly revenue of $1 Billion and rising.
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Phantom Series

Phantom 1 was DJI's first quadcopter designed for photography and cinematography. The Phantom 1 gave the company their wings. The Phantomimgres.jpg allowed you to attach your own GoPro Camera and offered the world a glimpse of life from above. While popular among consumers, RC hobby enthusiasts were not impressed. With a battery life of less than 10 minutes, and un-reliable GPS connections, the Phantom was prone to malfunctions.


Phantom 2 entered production less than a year after the Phantom 1 came out. DJI addressed most of the previous issues its predecessor had. With a flight time of 20 minutes and improved GPS positioning software, the Phantom 2 offered a more reliable product and a longer flight time. In addition, you could purchase an optional camera with gimbal for stabilized video footage in 720p.
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Phantom 3 is almost identical on the outside compared to the Phantom 2. But it was completely redesigned internally with a larger battery, lager motherboard, reliable live HD video streaming from drone to controller, and 4k video recording. With a max distance of 6000 feet, the phantom 3 was a major improvement and gained popularity quickly in the aerial photography/cinematography market.

Phantom 4 is DJI's newest phantom and is currently their most reliable, user friendly drone aside from the Mavic. With Tap To Fly and Visual Tracking technology, the Phantom 4 will literally fly itself. It will follow a moving subject while keeping them in camera frame flawlessly. With a max speed of 20 meters a second in Sport Mode, it is remarkably fast. The 4 is also capable of avoiding collision with objects due to its sensors and cameras. It comes standard with an improved 4k HD camera and smooth stabilization gimbal.
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Inspire

The Inspire was DJI's first consumer drone aimed for photography and cinematography professionals. With the ability to have a drone operator and a camera operator on two separate controllers, and a 360 degree rotating gimbal, the Inspire easily became a favorite among professionals. While carrying one of the images.jpgsmallest Micro 4/3 cameras ever made, the Inspire will shoot stunning RAW 4k Ultra HD video in a number of codecs and gives the operator a wide range of options.

Mavic

Introduced September 27th 2016, the Mavic Pro is DJI's first ultra compact drone that folds up to the size of a water bottle. It is capable of doing virtually everything its big brother the Phantom 4 is capable of including 360 degree obstacle avoidance sensors, Tap To Fly Technology, as well as Visual Tracing Technology. The Mavic has a maximum speed of 40mph, a battery life of 27 minutes, and a maximum range of 4.3 miles. All while recording 4K gimbal stabilized video.
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Sources:
http://www.dji.com/
http://myfirstdrone.com/tutorials/buying-guides/the-history-of-the-dji-phantom/
https://en.wikipedia.org/wiki/DJI_(company)#Controllers
http://wiki.dji.com/en/index.php/Main_pag