Gary Vaynerchuk

• Who is he?

  • Gary Vaynerchuk is a serial entrepreneur and the CEO and co-founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
  • Why is he important in the technology world?
    • When the Internet was brand new, he had an idea to start marketing in the early ages on the Internet. He adapted very well with the market that was evolving and started marketing his fathers business with the Internet. The sales skyrocketed and he saw an opportunity to jump into this social platform and he took it. He eventually created his own business. He has used technology, the Internet, to really expand and play with what social media is in today’s world.

• About Gary

  • Born in Babruysk, Belarus in 1975
  • Parents made their way to America by immigrating in exchange for food aid
  • Family shared a studio apartment in New York
  • Father began working for a liquor store in New Jersey
  • Entire family moved to New Jersey

• First step in seeing his potential

  • How he became a natural entrepreneur
    • At a young age he began selling flowers to neighbors, and creating lemonade stands which lead to lemonade franchises with other neighborhood child friends, traded baseball cards, etc.

• The company that would change his life

  • His own entrepreneurship died when his father forced himto work at the liquor store at age 14
  • His father had taken ownership at this point
  • The internet was a new thing that had started to spark his interest in his early college years
  • He convinced his father to create a website to broaden their profits and customers. This created winelibrary.com.
  • From this point forward Gary made a promise to himself to be a “first mover” wherever he could see new sales opportunities, most included the internet like email marketing and Google ads.
  • This sparked something in Gary “to peruse a new avenue of content marketing . . . changing his life forever”

• How he used different technology (YouTube) to create a bigger profit for his fathers company

  • In 2006 Gary created a YouTube page for his fathers company where they made and uploaded videos about the following: different kinds of wine, how they tasted, and other wine related topics. All of this information leads to a wine that was sold in stores and online, indirectly convincing the consumer to make a purchase. With being online as well, it was very easy for the customer to make a purchase.

• How Gary became famous and well known

  • Being known as the “Wine Guy” (from his fathers episodes) he received phone calls to make appearances on interview shows and this propelled him into the limelight.
  • As the show on YouTube was becoming more popular, he invited guests from well-known wine personalities to mainstream celebrities and sports personalities. This sparked his limelight even more with more and more viewers from the help of other famous public figures.

• How he partnered with large brands to tell their story with the use of technology that everyone could reach (in 2009)

  • Rising up into fame, he began to network with founders of major online technology entrepreneurs and investors. People like Mark Zuckerberg (founder of Facebook) for example.
  • Angel investing
  • VaynerMedia started up after Gary graduated college. This company focuses on helping large brands, like Pepsi, tell their stories and share their products on social media.
  • Securing early clients like the New York Jets and the NHL allowed him to scale him company at a rapid pace.
  • Now with a larger company and a lot of experience under his belt, Gary was now able to secure clients in the Fortune 500. Examples of this would be Pepsi and General Electric (now his clients for marketing online)

• ***How he continues to help small business owners expand their businesses with the use of online technology

  • The #AskGaryVee show launched in 2014 on the platform of YouTube.
  • On this series of almost daily videos, Gary answers questions from small business owners or social media influencers, on marketing, entrepreneurship and family.
  • The success of the show has broadened his subscribers to over 1.1 million (as of February 2018).
  • This information that he is giving away for free, by the use of technology, has allowed countless people to expand their knowledge and their own businesses by technology through social media marketing and countless others.

• One Last Remark (my own opinion)

  • I can honestly say that I have grown an appreciation for this man, Gary Vaynerchuk, and all of the efforts he has put into helping others. My husband is an avid listener and reader of his talks and speeches, and seems to really listen to Gary and take away everything my husband can and put it to use in his own business. Gary has helped countless people with growing their businesses or even just motivation with life. I chose Gary to do my Wiki page on because I feel like he has made a very good impact in todays world, in a way that not a lot of other people can say they have done, especially when it comes to Gary's online presence.
  • The below video is the second most viewed video on his YouTube channel that I chose to be on this page, just as an example of how he can make some one feel. I do caution the watchers of this video that he does use a couple of swear words in the video.
  • https://youtu.be/1ClbiB7_YYg

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