History: YouTube was invented by three former PayPal employees in February of 2005. The three co-founders are Chad Hurley, Steve Chen, and Jawed Karim. Jawed Karim was the first person to ever post a video on the site. His video is entitled "Me at the zoo," and was posted on April 23, 2005. Shortly after that first video was posted, YouTube became very popular in the United States and Europe. As the inevitable success of YouTube became apparent, Google bought the site for 1.65 billion dollars in 2006. YouTube is now used worldwide and is one of the biggest and most popular websites on the Internet.
Effects On the World: YouTube is the third most visited website in the world, according to web analytics companies Alexa and SimilarWeb. It has been credited for changing the landscape of the music and television industries. As its popularity grew, doubling the prime-time television networks viewership combined, it quickly became apparent how disruptive it would be.
Effects on Older Technologies: YouTube has replaced television in some aspects. People love the on-demand aspect of YouTube, where they are allowed to watch what they want, when they want it. YouTube gives the viewer full control of their viewing experience. It has made T.V. and radio less attractive, especially to the younger demographic.
Effects on the Music Industry: YouTube has been a leader in transforming the music industry. Music has become plentiful and free, because it can be uploaded to YouTube very easily--despite YouTube's policy forbidding users to upload content for which they do not own the copyright. This has caused the music industry to reassess the way it makes money; people no longer want to pay for music. YouTube does not actively assume responsibility for the availability of copyrighted material, and instead allows companies to send a DMCA notice to get infringing videos taken down.
Ethical Controversies: Many companies and individuals think that YouTube has overstepped its boundaries with its low amount of policing. People have raised the question of whether or not it is ethical for a company to allow so much free content to be available, because it lessens the profit that would be given to the content's original owner. Another ethical dilemma is if kids should be exposed to the unfiltered content on YouTube. YouTube, anticipating this question, has made efforts to minimize children's access to inappropriate material. YouTube released a kids-only video app with added restrictions called YouTube Kids. This app was created to decrease the number of children who are being exposed to inappropriate content on the internet. In September of 2016, YouTube released a statement that it would begin denying ad-revenue to any upload of a video showing inappropriate content, including foul language and offensive images.
Revenue: The main source of revenue for YouTube has historically come from advertisements. External companies pay YouTube for ad time during videos. Individual up-loaders may also receive money for advertisements during videos they created. In 2015 they released YouTube Red, which is a premium service available for $10 a month. This allows users to save videos to view offline and gives them access to premium content. If a YouTube Red subscriber downloads an official music video, the uploading artist gets a cut of that person's subscription fee. Through this platform, YouTube now helps artists get paid for their creations.
Censorship: YouTube has been widely credited with having a low level of censorship. A lot of the early appeal of the website was the fact that it was a very open site for both the content creator and the viewer. As of 2016, YouTube has been targeting more users for uploading inappropriate or offensive material to the website. YouTube wants to clean up its current image of being a site filled with foul language and material. YouTube is not actually censoring the material on their website. When a video is flagged as inappropriate, it is reviewed by YouTube. Depending on the results, either the flag will be dismissed or the video will be placed in restricted mode. Videos placed in restricted mode will be demonetized and will no longer generate income from views. Additionally, restricted videos will be hidden to anyone who does not have restricted mode disabled.
Targeted Censorship: There has been some controversy since YouTube started to flag videos and place them in restricted mode. It has been noted by some that there is an inherent bias in YouTube's algorithm that is targeting videos that express an opinion that YouTube disagrees with. The claim being the algorithm will blacklist a conservative voice for something like offensive language, and while a progressive voice will remain white listed although being guilty of the same offensive language.
YouTube Red:
YouTube Red is a paid service that YouTube has offered since 2015. It allows users to save videos onto their phone for offline viewing. It also allows users to watch the videos on the service ad-free. Users of YouTube Red are able to play videos in the background while they use other apps. Much intrigue was sparked by users when the service was implemented, with people wondering if more of YouTube would get paywalls. Right now, movies are not available to YouTube Red users, but this feature is expected to come as an add-on to the service. YouTube Red may one day become a service similar to Netflix. YouTube Red gives users a greater sense of control over what they watch. The old model only allowed people to subscribe to different channels, which would give them notifications when that user uploaded another video.
YouTube
1. History2. Effects On the World
2.1 Effects on Older Technologies
2.2 Effects on the Music Industry
3. Ethical Controversies
4. Revenue
5. Censorship
6. YouTube Red
YouTube was invented by three former PayPal employees in February of 2005. The three co-founders are Chad Hurley, Steve Chen, and Jawed Karim. Jawed Karim was the first person to ever post a video on the site. His video is entitled "Me at the zoo," and was posted on April 23, 2005. Shortly after that first video was posted, YouTube became very popular in the United States and Europe. As the inevitable success of YouTube became apparent, Google bought the site for 1.65 billion dollars in 2006. YouTube is now used worldwide and is one of the biggest and most popular websites on the Internet.
YouTube is the third most visited website in the world, according to web analytics companies Alexa and SimilarWeb. It has been credited for changing the landscape of the music and television industries. As its popularity grew, doubling the prime-time television networks viewership combined, it quickly became apparent how disruptive it would be.
YouTube has replaced television in some aspects. People love the on-demand aspect of YouTube, where they are allowed to watch what they want, when they want it. YouTube gives the viewer full control of their viewing experience. It has made T.V. and radio less attractive, especially to the younger demographic.
YouTube has been a leader in transforming the music industry. Music has become plentiful and free, because it can be uploaded to YouTube very easily--despite YouTube's policy forbidding users to upload content for which they do not own the copyright. This has caused the music industry to reassess the way it makes money; people no longer want to pay for music. YouTube does not actively assume responsibility for the availability of copyrighted material, and instead allows companies to send a DMCA notice to get infringing videos taken down.
Many companies and individuals think that YouTube has overstepped its boundaries with its low amount of policing. People have raised the question of whether or not it is ethical for a company to allow so much free content to be available, because it lessens the profit that would be given to the content's original owner. Another ethical dilemma is if kids should be exposed to the unfiltered content on YouTube. YouTube, anticipating this question, has made efforts to minimize children's access to inappropriate material. YouTube released a kids-only video app with added restrictions called YouTube Kids. This app was created to decrease the number of children who are being exposed to inappropriate content on the internet. In September of 2016, YouTube released a statement that it would begin denying ad-revenue to any upload of a video showing inappropriate content, including foul language and offensive images.
The main source of revenue for YouTube has historically come from advertisements. External companies pay YouTube for ad time during videos. Individual up-loaders may also receive money for advertisements during videos they created. In 2015 they released YouTube Red, which is a premium service available for $10 a month. This allows users to save videos to view offline and gives them access to premium content. If a YouTube Red subscriber downloads an official music video, the uploading artist gets a cut of that person's subscription fee. Through this platform, YouTube now helps artists get paid for their creations.
YouTube has been widely credited with having a low level of censorship. A lot of the early appeal of the website was the fact that it was a very open site for both the content creator and the viewer. As of 2016, YouTube has been targeting more users for uploading inappropriate or offensive material to the website. YouTube wants to clean up its current image of being a site filled with foul language and material. YouTube is not actually censoring the material on their website. When a video is flagged as inappropriate, it is reviewed by YouTube. Depending on the results, either the flag will be dismissed or the video will be placed in restricted mode. Videos placed in restricted mode will be demonetized and will no longer generate income from views. Additionally, restricted videos will be hidden to anyone who does not have restricted mode disabled.
YouTube Red is a paid service that YouTube has offered since 2015. It allows users to save videos onto their phone for offline viewing. It also allows users to watch the videos on the service ad-free. Users of YouTube Red are able to play videos in the background while they use other apps. Much intrigue was sparked by users when the service was implemented, with people wondering if more of YouTube would get paywalls. Right now, movies are not available to YouTube Red users, but this feature is expected to come as an add-on to the service. YouTube Red may one day become a service similar to Netflix. YouTube Red gives users a greater sense of control over what they watch. The old model only allowed people to subscribe to different channels, which would give them notifications when that user uploaded another video.
Sources for this Wiki Article:
https://www.wired.com/2015/11/youtube-reds-subscriptions-might-just-mean-a-better-youtube-for-everyone/
https://en.wikipedia.org/wiki/YouTube
http://www.androidcentral.com/how-and-why-you-should-subscribe-youtube-channels
https://www.youtube.com/
https://www.youtube.com/watch?v=2A9CMX-CbSk
https://www.crtv.com/category/louder-with-crowder